As I read Lin's book, it was like I was having a conversation with her. Her message is clear and straightforward, like her approach to business and coaching. Her success is a reflection of the process she teaches... there's no bait and switch. This book is about getting to the heart of building a revenue-generating business online that leaves you feeling fulfilled. If you want to set yourself apart from the masses and stand out, then you need this book and a coach who is going to tell it like it is. Lin guides her authors to write books AND to have personal and professional breakthroughs that enable them to find their authentic voice as an authority in their field. Buy the book and get her coaching; you'll be glad you did.

“This book is the “missing link” to the ongoing business marketing puzzle.

Clear and concise and with years of experience,straight-shooting Lin Eleoff demonstrates her true genius in revealing what we must do to be seen and heard in our business. Her strategies and stories gave me the kick to get off my butt and revisit my “start line.” 

Save yourself a lot of time and money. Buy the book
and get to work.

Thank you Lin!!!

From the very first page, Lin says what most people won’t—and it was exactly what I needed to hear. When she said, “Forget picking a niche—you need to nail your message first,” I knew this wasn’t going to be the same recycled marketing advice. Lin’s concept of a trademarketable message was a total lightbulb moment—it gave me the clarity I’d been searching for and made showing up online feel so much more natural, aligned, clear and doable. Her START Line framework is refreshingly simple and so smart, and the way she pushed me to think and act like a true businesswoman has been empowering in the best way. Her book didn’t just inspire me—it gave me a clear, confident path forward to write my own.

Lin is authentic in every way and refuses to tiptoe around the truth! She understands messaging and marketing and how to write a book that will get you in front of the right clients!

Humorous, raw, honest and right between the eyes! Lin dares us to open our minds, dig deep, and boldly differentiate ourselves from the crowd and she provides the guidance to do just that. She will have you laughing, crying and nodding your head, knowing this is just the kick in the butt you (and your business) needed.

This book was written for every coach who wants help getting straight to the heart of their business. It's packed with valuable insights that will inevitably guide coaches to stop wasting time and money on things that don’t matter.